Our Firm

We are an Independent Firm

Rich Parsons is founder and president of Crossroads Financial Advisors. We offer investments through USA Financial Securities (USAFS), an independent securities firm. This means that USAFS is not owned by a bank, insurance company or any other product sponsor, and we have no obligation to recommend any single company's investment or insurance products, and we are not limited to what one firm has to offer. As independent brokers, we seek the best options for our clients from a number of providers, rather than working with one particular financial service company. Our priority is to serve you, not any single investment firm or insurance company.